Father Xmas… The Coke Myth (and what your brain does with repetition)

Dr. Thomas Trautmann

Published on: 24/12/2025

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our collective memory. A practical lesson in Ethical Persuasion: if you don’t shape how people remember you, the market will. Xmas Bundle ends Dec 31: https://home.happy-brains.com/xmasoffer

Ethical Persuasion

From First Date to “I Do”: Why Winning Clients Is Just Like Winning Hearts

Dr. Thomas Trautmann

Published on: 29/09/2025

Discover how the journey from first meeting to marriage mirrors the stages of ethical persuasion in business. Learn why building trust, timing your “offers,” and nurturing relationships is the secret to lasting client success. Take the Happy Brains Brain Blueprint quiz to find your persuasion style.

Ethical Persuasion

The Billionaire Brain Pattern: How Identity Theater Makes You Unforgettable

Dr. Thomas Trautmann

Published on: 24/09/2025

Discover the billionaire brain pattern: how hyperactive mirror neurons and identity theater drive outsized success—and how to apply it to become unforgettable. Includes practical steps and a free strategy call.

Ethical Persuasion