Why your smile is a business asset, not just a nice to have

Dr. Thomas Trautmann

Published on: 29/09/2026

The real, Duchenne smile does more than make you look approachable. It is linked to better long term wellbeing, and the positive emotion behind it is scientifically tied to sharper, more creative thinking. This article breaks down the actual research

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The Same Mistake Is Killing Your Pipeline And Your Marriage

Dr. Thomas Trautmann

Published on: 10/08/2026

Business owners love to separate their business self from their personal self, as if the brain running the boardroom takes a different shift than the brain running the bedroom. It does not. One brain, one set of primal rules.

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You Can Recite Your Q3 Numbers From Memory. You Cannot Remember The Last Time You Touched Your Partner.

Dr. Thomas Trautmann

Published on: 20/07/2026

A LinkedIn poll of business owners and executives found that 60 percent could not remember the last time they had an intimate moment with their partner. The neuroscience explains why that number is also a revenue problem, and why the male brain and t

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Father Xmas… The Coke Myth (and what your brain does with repetition)

Dr. Thomas Trautmann

Published on: 24/12/2025

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our collective memory. A practical lesson in Ethical Persuasion: if you don’t shape how people remember you, the market will. Xmas Bundle ends Dec 31: https://home.happy-brains.com/xmasoffer

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